In the heart of Longview, TX, a heavily trafficked commercial parking lot was showing its age. Years of exposure to sun, rain, and constant vehicle traffic had taken their toll, leaving the asphalt surface faded, oxidized, and cracked.
Our team was brought in to change that.
A High-Traffic Property in Need of Care
This wasn’t your average parking lot. Nestled between a busy hotel and a row of retail businesses, the property serves hundreds of vehicles a day. The lot had become dull and gray with visible oil stains, worn striping, and tire marks from years of use.
While the surface was structurally sound, it desperately needed a facelift — and more importantly, a protective layer to extend its life.
The property owners had three main goals:
- Refresh the visual appeal of the lot
- Protect the asphalt from further damage
- Complete the job without disrupting daily business operations
We knew sealcoating was the right solution, but it would require thoughtful planning and precision to pull it off.
Sealcoating in Action: Protecting Without Interrupting
When working on a high-traffic commercial lot like this in Longview, timing and coordination are everything. We broke the project into phases to allow one section of the lot to remain open at all times. This kept customer access available for both the hotel and the nearby businesses — no lost revenue, no complaints.
As seen clearly in the photo, the difference is dramatic.
The left side of the lot, where we’ve already applied our sealcoat, has a rich, black, uniform finish that immediately enhances the curb appeal of the property. On the right, the untreated asphalt still shows its age: faded paint lines, cracking, and that worn gray patina that’s common in older lots.
That visual contrast doesn’t just look better — it shows how sealcoating works.
Our asphalt sealer locks out moisture, protects against UV rays, and creates a smooth surface that resists future wear. It’s an investment that pays off in both aesthetics and longevity.
A Fresh Look for Longview Businesses
Longview’s mix of hot summers and occasional storms makes sealcoating especially important.
Without it, asphalt surfaces can deteriorate quickly, leading to potholes, costly asphalt repairs, or full replacements. By staying proactive, this property owner not only saved money but also boosted the appearance of their business for every guest and customer who pulls in.
At Southend Asphalt, we take pride in making parking lots look new again — and doing it without getting in the way of your day-to-day operations.
Does your Longview parking lot need a refresh?
Whether you’re managing a hotel, a retail strip, or a busy commercial center, we can help extend the life of your asphalt and keep it looking sharp. Contact us to schedule your free estimate and see what a difference professional sealcoating can make.
